In one of the polls in the Sidebar, I asked about a month ago: Will the Pottermore site be ready for October launch?
Here are the results:
Of course – It’s a Beta test! Glitches are to be expected! 29.17% (84 votes)
No way – The site is waaaaay too far behind. 17.01% (49 votes)
I’m not inside, so how should I know? 37.85% (109 votes)
I’m inside, and I still have no idea! 15.97% (46 votes)
The correct answer is now officially “No way – The site is waaaaay too far behind.” Or at least, it’s way too far behind for a massive general public launch.
This morning the Pottermore Insider revealed that everybody in the Beta will have about another month to play around with the site. Towards the end of October, the site will open for registration, but activation will be phased in order to maintain site stability – just as it has been phased in the Beta. Here are the salient points from the Pottermore Insider:
Since the launch of the Beta, we’ve seen really high levels of activity, and interaction with the site has been phenomenal. This affects how quickly we can give everyone access. As a result, we’ve decided to extend the Beta period beyond September and take a different approach to the way new users are brought onto the site.
From the end of October, registration will be opened to everyone and we’ll be giving access to registered users in phases. Access may be granted quickly, but please note it could also take some weeks or months, depending on demand.
We are also making a number of enhancements and simplifications to Pottermore, in order to make the site smoother and more enjoyable – so existing Beta users will likely experience some changes when new users begin to join.
Finally, the Pottermore Shop, which will sell the Harry Potter eBooks and digital audio books, will now open in the first half of 2012, in order to allow us to focus on our first priority: opening Pottermore to as many people as possible and making the experience as good as it can be.
Feel free to express your thoughts – and frustrations – below.